We got tired of paying rent to bots that never bought anything
Cloaking House started as a private detection layer three media buyers built at 2 a.m. after watching a click farm quietly drain a client's budget for a full week undetected. Today it's the front door thousands of advertisers put between their ad spend and everything hunting it — bots, scrapers, reviewer crawlers, and the occasional very determined competitor.
Founded by people who used to control the budget
Three of us were running paid media for a mid-size agency. One TikTok campaign lost 40% of its budget to a click farm before finance noticed — our fraud vendor only checked IP reputation, once a day, hours after the damage was done.
We built our own scoring layer to catch what the vendor missed, then quietly handed it to a few agency friends who'd lived the same nightmare. Every live campaign they had moved onto it within a quarter.
Cloaking House now scores traffic across every major ad network for thousands of media buyers, and the dashboard is the first tab open every morning before the campaigns even go live.
Make invalid traffic invisible, not a monthly budget crisis
Finding out a campaign bled money to bots shouldn't take a month-end report and an uncomfortable call with a client. We want every team behind Cloaking House to catch, cloak, and get reimbursed for invalid traffic so routinely that it barely interrupts a launch.
- Never sell Cloaking House as a way to hide content from a human reviewer — we cloak fraud away, we don't help you dodge policy
- Publish our own detection accuracy and false-positive rate in public, at status.cloakinghouse.org
- Keep the median time from visitor hit to route decision under 10 milliseconds
- Give every advertiser a full, exportable evidence trail for every verdict the engine makes
Live Cloak Report
81.6% verified human, routed straight through
Cloak activity, last 45 days
Standards that guide every routing decision
Uncompromising transparency
Every route decision comes with a reason. We log what we cloak and why — for our customers and for ourselves.
Speed is the whole product
A cloaking layer that hesitates is worse than no layer at all. We optimize the hit-to-decision path in milliseconds.
Empathy for media buyers
Everyone building Cloaking House has explained a burned budget to a client. We design the product for that call to stop happening.
Compliant by design, not deception
We help advertisers pass network reviews honestly by keeping the traffic itself clean — never by hiding anything from a human.
Detection nodes deliberately spread across twelve regions
Click farms cluster geographically, and so does the infrastructure that hunts them. Every Cloaking House scoring node runs in its own region — no shared queues, no single blind spot between Manila and São Paulo. When we call a cluster fraudulent, the pattern held up from multiple vantage points at once.
Our fraud analysts are distributed the same way: reviewers across four time zones, so a new attack pattern gets a human look within the hour, not the next business day.
From one drained budget to a full cloaking platform
- 2021
Built in a panic, after the fact
Cloaking House starts as an internal script after a click-farm cluster drained 40% of a campaign's spend before anyone noticed.
- 2022
First 100 advertisers behind the door
Opened to the public with real-time IP and ASN-based cloaking for Google Ads and Meta review crawlers.
- 2023
ML scoring & one-click IVT disputes
Launched behavioral traffic scoring and automated invalid-traffic dispute filing straight to the ad networks.
- 2024
Twelve detection regions live
Added isolated scoring infrastructure across Asia-Pacific and Latin America to catch regional click farms before they scale.
- 2025
SOC 2 Type II & landing page split-testing
Completed our SOC 2 audit and shipped a built-in A/B testing engine that only ever tests against verified human traffic.
- Today
3,800+ advertisers hiding behind the house
Cloaking House now protects ad spend for advertisers and agencies in over 40 countries.
Teams that stopped feeding bots their ad budget
“We moved off a spreadsheet of blocked IPs and onto Cloaking House in an afternoon. My buyers stopped guessing which clicks were real — the score just tells them, in real time.”
See why media buyers move their traffic behind Cloaking House
Start cloaking for free, or talk to our team about migrating your campaigns off a slower fraud vendor.